IMATS NYC 2014…review


Written by NZINGHA for ZFACEINC,nyc

The line for entry for PRO CARD HOLDERS!!

This years IMATS (International Makeup Artists Trade Show) felt very different for me. As the excitement grew for me toward this years upcoming IMATS I was anticipating it’s greatness! Yet sadly, somehow it fell a bit short of my expectation.

Being a Gold Card holder does have perks to it however this year the “perks” weren’t necessarily “perk”ulating so to speak. I waited on that long line for entry, only because I wasn’t quite sure if I could just breeze past the line to the check in desk inside.

This year my card was set to expire and I didn’t know it until one amazingly helpful staff member immediately took care of the situation online as I was registering and immediately issued me a new card. This card renewal happened on Thursday and I got my new card info in 10minutes.

When I returned on Sunday for my full on “Haul”. I’d gone to one of the floor staff as you enter by the front desk. I told her I was a Gold Card carrier and showed her my badge.

She proudly and abruptly went on to say “Did you register?” I said “Yes”she went on to say “Well, you need to register and get a wrist band in order to enter!”. The male staff member that was standing next to her overheard the dialog. So I then showed her my wristband id, she said, “So, that was on Friday you need to register for today!”

My first instinct was to give this rude young lady one good backhanded thunderclap into reality and respect when speaking to an older person (although I’ve been told I look like I’m in my late 20’s, don’t get it twisted!!).

I thought once again I will take the high road and proceed to the front desk. The male staff member said “I’m sorry Miss please come with me and immediately have me a new band and sent me on my way.

The Gold Pro Card status states as such on the web:
“The Gold Pro Card is available to make-up artists represented by agencies, top trade unions or make-up effects shops or those working in theater. With the Gold Pro Card, you get free entry into all IMATS locations and pro-only times at select IMATS, as well as a 50-percent discount on Make-Up Artist magazine subscriptions, a 10-percent discount at the Make-Up Artist Shop and other benefits.”

It also said when I initially applied for the card in 2011,Gold card holders would not have to wait on line for entry. Overall I had a lacklustre experience at this years IMATS.

Last years Pro day was a pleasure. And there was a uniqueness to the treatment of the Pro Artist not to mention wine and appetisers being served as you browsed the isles, mingled with your colleagues, made reserved orders with vendors and shopped till you dropped.

This year seemed as if the show were geared toward the makeup enthusiast. Enthusiasts who just wanted to shop for cheap makeup.

No interest in demos from Pro’s who donate their time and skill. And no interest in panel discussions with the Pro’s and most definitely no interest in the Makeup Artist Museum. It just felt like a massive “selfie” crowd that could care less about the Pro aspect of makeup or its proper application.

This years “Haul” for me was rather scant as several items were sold out. Lets just say for my future attendance I will only relegate it to the Pro day.


Viseart Eyeshadow Palettes


The Makeup Bullet

Royal & Langnickle 13piece Travel Brushes/LUST

The London Brush Company Solid Brush Cleaner in “Young Coconut” scent

Alconeathome & Graftan Lipglosses in “Joy” & “What Lolita Wants”



Contestants from the SyFy Channel’s show “Face Off”.

The Makeup Museum exhibit







IMATS Student Makeup Competition


Body Art Makeup Artists work:



Continuity Issues : Try the Sync on Set App


Written by NZINGHA for ZFACEINC,nyc

Ok, so this weekend I took a “live training session” with a Sync On Set representative, Greg was his name. The training session was held at Manhattan Wardrobe Supply on 29th Street and 8th Avenue here in NYC, one of my favorite one stop shop spots for Pro Artists supplies. I’m just going to say this now…,I LOVE THIS PROGRAM AND IT’S LONG OVERDUE!!!

Sync OnSet is a new software program and mobile app tailored to the needs of the Costume, Makeup & Hair Departments that mostly work on TV shows, Movies and I might say Broadway. With Sync OnSet, the whole staff can digitally manage script breakdowns, fitting notes, continuity photos, inventory, and much more.

It’s really an amazing program that can assist you in keeping absolutely everything in your department in order. For example when you upload the script (best in a PDF file) it automatically sets up the program making all the script brake downs by the scenes numbers, scene days, script days, characters names and pages.


All additional information you would go to the website and manually add your details to the breakdown. These are your notes to be shared interdepartmental, so everyone is on the same page about the details and frequent updates of your department. If you have to make changes, changes are easily done just by typing info in directly from your PC or Mobile Device and the two can be synced immediately.

Sync OnSet allows multiple users of your choice (because you can select who can view your departments notes from you selected crew members i.e, Director, Producer, UPM’s, Department Assistants) to collaborate in a new and exciting way and to share notes via mail or by messaging.

Sync OnSet’s mobile app gives the user the flexibility to take photos from your iPhone or iPad and take notes anywhere and instantly share them with the rest of the team! Example: the Department Head and Key may be on set in a location far from the trailer where you may have an Assistant stationed working on your continuity books, onset changes and updates can immediately be photographed detailed and synced upon set or emailed to your Assistants Mobile Device and instantly added!

As you can see in the picture above taken from my iPhone you can see how Sync On Set has a listing set up so when you click on each listing it will take you to that area of the program. You can tag photos from the Photo Gallery and email the look to whomever you’d like within your department or to the Director. This program is fast becoming the industry’s first “digital continuity bible”!

Ok, so here are further breakdowns of the software program listed below by department.

Costume: Easily manage your costume breakdown, track inventory and upload fitting and continuity photos.

Makeup: With Sync OnSet, you can upload continuity photos, face charts and detailed notes on the products used so everyone can see what’s going on as the action happens.

Hair: Your entire team can track looks with continuity photo galleries, and detailed maintenance, tool, and hair ornament notes.

Props: Add photos and track props from scene to scene or character to character all within one application.

“With our large costume team,
it allows us to collaborate and share
information seamlessly.”
– Joseph LaCorte & Virginia Patten

“This program is genius! It’s easy to
use, saves me hours and hours!

Boardwalk Empire, HBO

“This is long overdue!”
– Catharine “Fletch” Incaprera
Anchorman: The Legend Continues

“It is the wave of the
future for continuity and inter-
departmental communication”

– Kristin Burke
Insidious: Chapter 2

“Enables me to calmly present information to other departments… a huge asset!”
– Erika Lilienthal
Turn, AMC

“Gives me more time to focus on the important parts of my career & home life.”
– Pattie Hendersen
Reasonable Doubt

“Allows me to quickly breakdown
14 episodes in half the time!”

– Tamika Jackson
The Heart, She Holler,
Cartoon Network

There are more additions to be made to the software and to the mobile app but it’s all pretty easy once you get the jist of it and the software will have it’s updates made. Greg said they’re working on more details for the program but I tell you they’re off to a great start!!

To learn more and get started, please visit: