IMATS NYC 2014…review


Written by NZINGHA for ZFACEINC,nyc

The line for entry for PRO CARD HOLDERS!!

This years IMATS (International Makeup Artists Trade Show) felt very different for me. As the excitement grew for me toward this years upcoming IMATS I was anticipating it’s greatness! Yet sadly, somehow it fell a bit short of my expectation.

Being a Gold Card holder does have perks to it however this year the “perks” weren’t necessarily “perk”ulating so to speak. I waited on that long line for entry, only because I wasn’t quite sure if I could just breeze past the line to the check in desk inside.

This year my card was set to expire and I didn’t know it until one amazingly helpful staff member immediately took care of the situation online as I was registering and immediately issued me a new card. This card renewal happened on Thursday and I got my new card info in 10minutes.

When I returned on Sunday for my full on “Haul”. I’d gone to one of the floor staff as you enter by the front desk. I told her I was a Gold Card carrier and showed her my badge.

She proudly and abruptly went on to say “Did you register?” I said “Yes”she went on to say “Well, you need to register and get a wrist band in order to enter!”. The male staff member that was standing next to her overheard the dialog. So I then showed her my wristband id, she said, “So, that was on Friday you need to register for today!”

My first instinct was to give this rude young lady one good backhanded thunderclap into reality and respect when speaking to an older person (although I’ve been told I look like I’m in my late 20’s, don’t get it twisted!!).

I thought once again I will take the high road and proceed to the front desk. The male staff member said “I’m sorry Miss please come with me and immediately have me a new band and sent me on my way.

The Gold Pro Card status states as such on the web:
“The Gold Pro Card is available to make-up artists represented by agencies, top trade unions or make-up effects shops or those working in theater. With the Gold Pro Card, you get free entry into all IMATS locations and pro-only times at select IMATS, as well as a 50-percent discount on Make-Up Artist magazine subscriptions, a 10-percent discount at the Make-Up Artist Shop and other benefits.”

It also said when I initially applied for the card in 2011,Gold card holders would not have to wait on line for entry. Overall I had a lacklustre experience at this years IMATS.

Last years Pro day was a pleasure. And there was a uniqueness to the treatment of the Pro Artist not to mention wine and appetisers being served as you browsed the isles, mingled with your colleagues, made reserved orders with vendors and shopped till you dropped.

This year seemed as if the show were geared toward the makeup enthusiast. Enthusiasts who just wanted to shop for cheap makeup.

No interest in demos from Pro’s who donate their time and skill. And no interest in panel discussions with the Pro’s and most definitely no interest in the Makeup Artist Museum. It just felt like a massive “selfie” crowd that could care less about the Pro aspect of makeup or its proper application.

This years “Haul” for me was rather scant as several items were sold out. Lets just say for my future attendance I will only relegate it to the Pro day.


Viseart Eyeshadow Palettes


The Makeup Bullet

Royal & Langnickle 13piece Travel Brushes/LUST

The London Brush Company Solid Brush Cleaner in “Young Coconut” scent

Alconeathome & Graftan Lipglosses in “Joy” & “What Lolita Wants”



Contestants from the SyFy Channel’s show “Face Off”.

The Makeup Museum exhibit







IMATS Student Makeup Competition


Body Art Makeup Artists work:



IMATS 2014


Written by NZINGHA for ZFACEINC,nyc

Walk smarter not harder…


Every year I make it a point to attend ALL trade shows. But this trade show is very near and dear to my heart. Dunno why but ,perhaps it’s always the fact that its specifically geard toward the working professional Makeup Artist, that I get to see new and upcoming brands, or the trade show pricing on all the items I’d been looking for or just seeing some of my Makeup Artist colleagues.

Whatever the lure is its always love! I love going and seeing the Makeup Museum at the show, last year was especially great with all of the makeup memorabilia. I love seeing the work of my fellow film and TV Makeup Artists.

Now, I will say this to all who’ve never attended before…WEAR COMFORTABLE SHOES!!! Why because you will find yourself running up and down the isles like it was the last day on earth!! Lololol! All the pretty colors and shimmering items for a makeup junkie is like eye candy on steroids!
And for those of us who are pro’s at trade shows come with a game plan. A strategy how to get the most and best products for your kit out of the show. I always suggest going to the demos to learn something new from other Pro Artists and not just to shop till you drop.

The Makeup Artists world is slightly different than that of the “Beauty Industry”. The beauty industry is more product focused in opposition to being Artist focused. The two do go hand in hand however if there were no Artist the product would just sit! It takes a visual demonstration to really get anything on the shelves to move. This is one of the reasons why I LOVE IMATS!! It’s Artist focused.

Here’s the schedule of events and guest Artist demonstrating at the show


Here are some my pictures of last years 2 day jaunt at IMATS 2013.

The line was round the corner and down 3 NYC BLOCKS!!!

Yassssssss I’m a Gold Card holder guess its one of the perks I’ve earned after 25+ years of being a working Makeup Artist in the entertainment business.

Here are pics of the various demos and products.



The Makeup Museum. Loved this exhibit last year!! Featuring the work of some incredible Artist working on Broadway, Film and TV. Vintage Makeup and Hair products.

Here an offering to the Makeup Museum by the Makeup Artist for the film “Lincon” is a gigantic bust hand sculpted by the Artist Kazuuhiro Tsuji. There was an accompanying film created and produced by MUD taking a retrospective look at Kazu’s journey in makeup. The film was shown at the Pro Night opening of the IMATS show.

Here photos from my FAVORITE demo last year from the Makeup Artists who worked on OZ the Great and Powerful.


Okay now shop till you drop!!!