Ok this post is the follow up to The Skinny On Phat Lashes (Part 1) and this one was a bit difficult to compile because there were so many questions regarding mascara and the use of it.
I’ve seen so many makeup faux pas regarding this area of makeup. I mean lets face it when people look at anyone’s face the first thing really see is a persons eyes and the whole eye area. Truly this is where you have the most space on your face for artistic expression through color.
Max Factor born September 15, 1872 was of Polish Jewish decent who worked as a wigmaker and makeup artist for Russian stage productions in the late 1800s. Factor fled the east European pogroms and emigrated to the U.S. in 1902. He found himself in California 10 years later as the motion picture industry took root there.
Factor took work as a makeup and hair stylist for film stars, and in 1914 he invented “Supreme Grease Paint,” a face makeup that still exists today
Max Factor began his career as an apprentice to a wig maker. By the age of 20, he was running his own makeup shop. Before Max Factor, few women used cosmetics. Factor popularized both the word “makeup” and the use of the cosmetic repertoire.
Back in the 1930’s and 40’s, during the glory days of Hollywood, the world of movie make-up was dominated by Max Factor. Creating false eyelashes, the eyebrow pencil, lip gloss, and pancake makeup, Factor created a whole new language for big screen cosmetics.
Jean Harlow, Claudette Colbert, Bette Davis, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.
Inevitably, once the actresses had been made to look so stylish on screen, they wanted to maintain the same effect in everyday life, so they wore the new Max Factor ‘makeup’ in personal appearances.
Soon, women unconnected with the theatre or the film industry were asking for the makeup, so that they too could look glamorous. It was in 1927 that Max Factor introduced his first cosmetics to be sold to non-theatrical consumers.
Max Factor specialized in transforming ordinary people into dazzling stars. Its glory days were with the golden age of the movie studios, when the stars used to provide product endorsements for as little as a dollar. Their glamour rubbed off on Max Factor, and vice versa.
Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Lana Turner, Marilyn Monroe, Jean Harlow, Judy Garland, Joan Crawford, Jaclyn Smith and Denise Richards amongst numerous others have all represented the brand. Many of his celebrity clients also appeared in full-color magazine ads to promote his cosmetics.
The first Celebrity Makeup Ads began with Max Factor Cosmetics. The ads featured movie stars: Judy Garland, Norma Shearer, Joan Crawford, Rita Hayworth, Dorothy Lamor, Susan Hayward and a host of others.
The advertising campaign claimed that every girl could look like a movie star by using Max Factor makeup.
Max Factor is credited with many cosmetic innovations. Some of his innovations were the first motion picture makeup in 1914, lip gloss in 1930, Pan-Cake Makeup, forerunner of all modern cake makeups in 1937, Pan-Stik Makeup in 1948, Erace, the original cover-up cosmetic in 1954, and the first “waterproof” makeup in 1971.
An abbreviated timeline of Max Factor:
1914: Created the first makeup made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick grease paints used for theatre.
1920: Developed the “Color Harmony” principles of makeup, which held that “certain combinations of a woman’s complexion, hair and eye coloring were most effectively complemented by specific makeup shades”.
1925: Introduces “Max Factor’s Supreme Nail Polish”, a metal pot of beige-colored powder that is sprinkled on the nails and buffed with a chamois buffer. It gives nails shine and some tint.
1927: Creates “Society Nail Tint”, a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gives a natural rose color. “Society Nail White” also hits the market. It is a tube of chalky white liquid that is applied under nail tips and left to dry. The end result resembles the modern French manicure.
1928: Developed makeup, made specifically for use in black-and-white films. Max Sr. was awarded an Oscar for this innovation.
1930: Invented Lip Gloss
1932: Developed a line of “Television Makeup”, specifically to meet the needs of television.
1934: Introduces Liquid Nail Enamel, forerunner of today’s nail enamels.
1935: Opened the unique Max Factor Makeup Salon in Los Angeles.
1937: Created PanCake, forerunner of modern cake makeup, originally developed for color films.
1938: Max Factor died at age 59. Max Factor Jr. expands the family run business internationally.
1940: Created Tru Color Lipstick, the first smear-proof lipstick.
1948: Developed PanStik makeup.
1954: Created Erace, the original concealer, and developed a line of cosmetics specifically for color television’s needs. (This line remains the standard for TV makeup.)
1971: Invented the first “waterproof” makeup. First African American Super Model to represent Max Factor Cosmetics | Beverley Johnson
Max Factor CC Creams
Thank You Max! — in Ode’ to Max Factor.
Book written about the life of Makeup Artist, Inventor, Innovator, CEO Max Factor written by Fred Basten
Okay, so Ive been asked this question over and over again by Pro’s as well as novice Makeup Artists and makeup enthusiasts alike…”What’s in a Professional Makeup Artists Kit?” Young Makeup Artists have you ever wondered how much money it will take to build your Pro Kit?
Have you ever been asked by the production company the “INVENTORY LIST” for your Pro Kit during filling out your “Start Paperwork” (this is required for the reimbursement of product in the rental of your Pro Makeup Kit)?
Well, every Professional Makeup Artist should have an “INVENTORY LIST” of what’s in their kit and the makeup and makeup supplies, tools and miscellaneous items they have in storage. If you don’t have it it’s time to do some “Spring Cleaning” and organize that kit! Out with the old and in with the new!
Just to help you get started, here’s a sample of an older version of my former Pro Makeup Kit. Some items are a staple in the kit and others have been updated as new and more efficient products are being manufactured. Your inventory list would best serve you in an Excell Spread Sheet so you can list all items, quantities and price points for each item.
NZINGHA’s Makeup Inventory List
(SAMPLE)
Shu Uemura Makeup Case $800.00
2 Small Lavender Suitcases $300.00
Makeup Brushes (Various Brands) $2000.00
1 MAC Lip Conditioner $12.50
1 MAC Tinted Lip Conditioner w/SPF $14.00
1 MAC Embelish Glitz Gloss $14.00
8 MAC Brow Set (Various Shades) $12.50
6 MAC Eye Brow Pencil $13.50
1 MAC Fix + Spray $15.00
1 MAC EZR $29.00
1 MAC Day SPF 15 Light Moisture $25.00
1 MAC Moisture Feed/Skin $27.50
1 MAC Strobe Cream $25.00
8 MAC Select Cover Up (nc20, nc45, nw30, nw25, green, peach, nw40, nc30) $14.00
1 MAC Fast Response Eye Cream $27.50
20 MAC Lip Glass (Various Shades) $14.00
6 MAC Lipliners $12.00
1 MAKE Ready Brightening Mist $32.00
1 MAKE Away Mist Away $32.00
1 MAKE Under Transparent Coverage $32.00
4 MAKE UP FOR EVER Waterproof Eyebrow Kit $24.00
1 MAKE UP FOR EVER Corrective Makeup Base $24.00
6 MAKE UP FOR EVER Diamond Powder $24.00
2 MAKE UP FOR EVER Loose Powder $26.00
1 MAKE UP FOR EVER #5 Camouflage Cream Palette $36.00
1 MAKE UP FOR EVER Lipliner Concealer $18.00
6 MAKE UP FOR EVER Glitters $18.00
1 MAKE UP FOR EVER Metalizer $36.00
1 MAKE UP FOR EVER Puff Pouch $35.00
1 MAKE UP FOR EVER Freelancer Bag $45.00
1 MAKE UP FOR EVER Touch Up Smock and Bag $
1 MAKE UP FOR EVER Makeup Brush Case $32.00
1 MAKE UP FOR EVER Set Bag $45.00
1 MAKE UP FOR EVER Makeup Apron $30.00
2 Kevyn Aucoin Liquid Shimmer (Various Shades) $24.00
3 Kevyn Aucoin Pencil Liners (Black, Brown, White) $26.00
2 Kevyn Aucoin Lip Gloss (Bliss, Aurora) $27.00
2 Kevyn Aucoin The Pure Powder Glow $37.00
1 Kevyn Aucoin The Essential Eye Shadow Set $45.00
4 Kevyn Aucoin The Expert Lip Tint $34.00
12 Kevyn Aucoin The Sensual Skin Enhancer $45.00
1 Revlon Fineline Natural Brow Pencil $3.14
2 Revlon Fineline Natural Brow Pencil Refills $3.00
6 Prescrptives Liquid Eyeshadow (Various Shades) $24.00
6 Prescriptives Adjustable Coverage Pressed Powder (Various Shades) $35.00
6 Prescrptives Colorclick Eye Sticks (Various Shades) $16.50
12 Prescriptives Liquid Foundations (Various Shades) $32.00
12 Lancome Juicy Tubes (Various Shades) $16.50
1 Laura Mercier Foundation Primer $34.00
1 NARS Body Glow $60.00
6 JAPONESQUE FAST LASH THICKENING FIBERS $14.00
2 JAPONESQUE Heated Eyelash Culers $14.00 2 JAPONESQUE Brow/Groomer/Scissor/Comb $13.40
2 JAPONESQUE Preo Prescision Lash Curler $34.00
1 Calvin Klien Liquid Crystals for Body $20.00
1 Calvin Klein Eye Glass $25.00
6 Posner Cover Cream $6.99
7 Vera Moore Lipstick Palettes $30.00
3 Sally Hansen Airbrush Legs $12.95
6 Posner Derma Color Camouflage Crème $6.99
6 NZINGHA Beaute` Lipglosses (Various Shades) Not Yet Priced
6 Pack of Purell Hand Sanitizer $4.00
2 Double Sided Metal Makeup Pencil Sharpener $20.00
1 Samuel Par Blemish Pen $12.00
1 Duo Eyelash Glue $3.00
1 Mavala Clear Nail Polish $3.75
1 Travel Size Visine $4.00
1 Box of Square Cotton Makeup Remover $12.00
1 Box of Square Makeup Blotters $30.00
1 Carmex Jar $5.00
1 Nosehair Clipper $12.99
Small Set Lip Palette Cases (Various Lipstick) $25.00
2 Alcone Professional Foundation Palette $30.00
1 Hard Candy Training Brow Dark Hair Girl $24.00
1 Small 5 Comparment Makeup Pallette $27.95
1 Small Tortoise Set Foundation Palette $30.00
1000 Small Pink Cotton Squares $36.00
1000 Triangular Sponges $100.00
1000 Small Clear Spatulas $36.00
25 boxes Double Sided Point Q-Tips $51.25
2500 Double Sided Small Round Q-Tips $.33ea
1 Viseart Professional Makeup-Palette $30.00
12 Mark Traynor’s Temporary Face & Neck Lift (Brown) $19.00
1 Dozen Alcone Professional Makeup Sponge $20.00
1 Small Black Fan $19.99
2 Double Sided Black Mesh Makeup Bags $12.99
1 Prestige Individual Eyelash Curler $16.00
6 Small Pack Brumisateur Evian $10.00
2 Small Artisan & Artist Standup Hand Mirror $30.00
3 Cinema Secrets Brush Cleaner 32oz Containers $25.00
1 Box of Dental Floss Sticks $4.35
1 Travel Size First Aid Kit $5.00
1 Johnson & Johnson Baby Oil Gel $3.95
24 Case Lashes (Various Styles) $24.00
1 Pack of Straws (36 units) $.99
6 Pack of Wet Wipes
Now here’s a visual update of my current kit found on Pinterest. This visual display makes it easy for me to know what’s in my kit as assisting me in creating the updated inventory list.
The Glam Squad Files... 