You’re probably thinking the same thing I was thinking when M•A•C introduced this new Waterproof Brow Set…NOT ANOTHER EYEBROW ANYTHING!!!
I felt like we have totally been over obsessed with eyebrows this past couple of seasons and I really don’t understand it. One brand specializes in brow products, then Instagrammers go nuts with scouring for bigger bolder even more colorful brows! What’s next on this new brow frontier?
Well, I answered my own question…not water resistant but waterproof brow set! Not a brow gel but a set (setting the natural brow hairs in place). Well, with all the work most Pro MUA’s do can find them in some unlikely situations.
1) Having to spray liquids on a makeup and not have any streaks of makeup flowing down
2) With men the focal points on men with facial hair are brows, sideburns,mustaches and beards (especially these days with men actually growing out long styled beards).
You know sometimes with character makeup you may have to completely change the appearance of a person and; surprisingly changing someone’s brows can really make a person look different!
After testing out these colors I’ve got to say I’m really LOVING THIS PRODUCT!!! All the colors are matte except for one that has a slight shimmer to it Toasted Blonde. My personal favorite is Red Chestnut. I like it for a slightly bleached brow look without actually bleaching my brows!
Where was this product in the 90’s when all of us top MUA’s were on Blonde Ambition Brow watch, buying cases of Jolene Cream Bleach?!?? No slight to Jolene, which is still the #1 selling facial hair bleaching cream!
I also love the smaller brush head. This brush helps you really navigate combing through the hair and getting each strand covered!
Okay now lets look at the available colors. There are 6 colors all together.
(light ash taupe color)
2) Toasted Blonde
(golden slightly shimmery)
3) Red Chestnut
4) Gentle Brunette (not pictured)
5) Bold Brunette
6) Brown Ebony
Alright people as much as I love this brow set it does have it’s areas that need improvement. Well it’s not completely waterproof more like water-resistant and I think they should add 1 or 2 more colors like silver and a shimmery snow white (for actors playing older characters).
Overall do I love it? Emphatically…YES!!!
M•A•C’s Pro Longwear Waterproof Brow Set sells for $17.00
Ok this post is the follow up to The Skinny On Phat Lashes (Part 1) and this one was a bit difficult to compile because there were so many questions regarding mascara and the use of it.
I’ve seen so many makeup faux pas regarding this area of makeup. I mean lets face it when people look at anyone’s face the first thing really see is a persons eyes and the whole eye area. Truly this is where you have the most space on your face for artistic expression through color.
Max Factor born September 15, 1872 was of Polish Jewish decent who worked as a wigmaker and makeup artist for Russian stage productions in the late 1800s. Factor fled the east European pogroms and emigrated to the U.S. in 1902. He found himself in California 10 years later as the motion picture industry took root there.
Factor took work as a makeup and hair stylist for film stars, and in 1914 he invented “Supreme Grease Paint,” a face makeup that still exists today
Max Factor began his career as an apprentice to a wig maker. By the age of 20, he was running his own makeup shop. Before Max Factor, few women used cosmetics. Factor popularized both the word “makeup” and the use of the cosmetic repertoire.
Back in the 1930’s and 40’s, during the glory days of Hollywood, the world of movie make-up was dominated by Max Factor. Creating false eyelashes, the eyebrow pencil, lip gloss, and pancake makeup, Factor created a whole new language for big screen cosmetics.
Jean Harlow, Claudette Colbert, Bette Davis, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.
Inevitably, once the actresses had been made to look so stylish on screen, they wanted to maintain the same effect in everyday life, so they wore the new Max Factor ‘makeup’ in personal appearances.
Soon, women unconnected with the theatre or the film industry were asking for the makeup, so that they too could look glamorous. It was in 1927 that Max Factor introduced his first cosmetics to be sold to non-theatrical consumers.
Max Factor specialized in transforming ordinary people into dazzling stars. Its glory days were with the golden age of the movie studios, when the stars used to provide product endorsements for as little as a dollar. Their glamour rubbed off on Max Factor, and vice versa.
Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Lana Turner, Marilyn Monroe, Jean Harlow, Judy Garland, Joan Crawford, Jaclyn Smith and Denise Richards amongst numerous others have all represented the brand. Many of his celebrity clients also appeared in full-color magazine ads to promote his cosmetics.
The first Celebrity Makeup Ads began with Max Factor Cosmetics. The ads featured movie stars: Judy Garland, Norma Shearer, Joan Crawford, Rita Hayworth, Dorothy Lamor, Susan Hayward and a host of others.
The advertising campaign claimed that every girl could look like a movie star by using Max Factor makeup.
Max Factor is credited with many cosmetic innovations. Some of his innovations were the first motion picture makeup in 1914, lip gloss in 1930, Pan-Cake Makeup, forerunner of all modern cake makeups in 1937, Pan-Stik Makeup in 1948, Erace, the original cover-up cosmetic in 1954, and the first “waterproof” makeup in 1971.
An abbreviated timeline of Max Factor:
1914: Created the first makeup made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick grease paints used for theatre.
1920: Developed the “Color Harmony” principles of makeup, which held that “certain combinations of a woman’s complexion, hair and eye coloring were most effectively complemented by specific makeup shades”.
1925: Introduces “Max Factor’s Supreme Nail Polish”, a metal pot of beige-colored powder that is sprinkled on the nails and buffed with a chamois buffer. It gives nails shine and some tint.
1927: Creates “Society Nail Tint”, a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gives a natural rose color. “Society Nail White” also hits the market. It is a tube of chalky white liquid that is applied under nail tips and left to dry. The end result resembles the modern French manicure.
1928: Developed makeup, made specifically for use in black-and-white films. Max Sr. was awarded an Oscar for this innovation.
1930: Invented Lip Gloss
1932: Developed a line of “Television Makeup”, specifically to meet the needs of television.
1934: Introduces Liquid Nail Enamel, forerunner of today’s nail enamels.
1935: Opened the unique Max Factor Makeup Salon in Los Angeles.
1937: Created PanCake, forerunner of modern cake makeup, originally developed for color films.
1938: Max Factor died at age 59. Max Factor Jr. expands the family run business internationally.
1940: Created Tru Color Lipstick, the first smear-proof lipstick.
1948: Developed PanStik makeup.
1954: Created Erace, the original concealer, and developed a line of cosmetics specifically for color television’s needs. (This line remains the standard for TV makeup.)
1971: Invented the first “waterproof” makeup. First African American Super Model to represent Max Factor Cosmetics | Beverley Johnson
Max Factor CC Creams
Thank You Max! — in Ode’ to Max Factor.
Book written about the life of Makeup Artist, Inventor, Innovator, CEO Max Factor written by Fred Basten