The Power of Makeup Videos : Review

Written by NZINGHA for TheGlamSquadFiles

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e.l.f Haul/Product Review

Written by NZINGHA for TheGlamSquadFiles™

  
I love useful beauty products!! I love products that simply work and especially love affordable products that work!!! Now with that said in walks e.l.f Cosmetics. A brand that I had long penned as my go to “recession brand”. Why do I pen the brand this way? 

The e.l.f brand came about during the roughest time in the midst of Americas millennial recession and still did surprisingly well. Why are they doing so well, well enough to open two new NY Boutiques? I’m no financial or marketing anaylist but I believe it’s because the brand simply delivers and its strategy seems simple…they are everywhere, even in the most unlikely stores and shops. e.l.f just delivers the goods to the general public! No fluff no puff or dancing eyelashes in a sleek commercial found on every network on your TV.

  
I first remembered being introduced to elf in a Target store and couldn’t believe I could get 120 eyeshadows that actually go on well for $10!!! I thought…”This is crazy! What am I doing actually buying this stuff? I mean will it really work?” The answer is an unequivocal YES!!

Well, some years and several purchases in between I actually finally made my way down to the Financial District in NY (Fulton Street & Nassau) to actually check out their boutique and boy was I pleasantly surprised!

It was a sleek moder well stocked clean boutique. With items I’d seen before and others I’d never seen before. e.l.f is truly magical and unbelievably affordable. So here’s my actual haul and review.

   

elf SLAYS in the portable lotion department!! NOBODY DOES IT LIKE elf!!! They’re Lotion Wipes are a staple found in my kit…why? Because 

  1. No messy leaking and spilling out of product all over my kit!!
  2. Hygienically sound for multiple talent on set. Each person can have their own and easily toss away when they’re done.
  3. Environmentally friendly.
  4. Smells good and leaves the skin hydrated, moisturized and soft.

And yes I bought several dozens of each scent for the new TV show I’m currently working on. LOVE THESE!!!

I am also a big fan of their Makeup Remover Wipes, the Exfoliating Makeup Remover Wipes and the Eye Makeup Remover Wipes! All are genius for when I’m on set and need to do quick non-negotiable clean ups while on set!! As you well know you can get caught out there on set and have NO TIME to do quick changes but are always expected to do them with little correcting time on the clock WELL…these babies are my answer to that and my talents skin is NEVER IRRITATED by these products.


    

I can’t believe how awesome these portable palm sized kits are so good at delivering color deposit and a variety of colors that I can actually use. I use this kit for my day playing BG Actors. And most of all I just pop them in my kit without taking up all this room!!!

Oh and let me be clear about something else while we’re here…YES I use elf makeup brushes! I think they’re awesome! Here are the ones I picked up in my haul and yes I got doubles of each!!! The Giant Kabuki is great for all over body powder and shimmer powders, the flat contour feels like butter on the skin and applies and blends incredibly. The glitter applicator is genius and so is the shadow sheild!!

  

Well here I come to the end of my haul. Just as I was up at the register I happened to see this lil number…Lip Tint. Another one is love. Just a hint of color, not too much but just a slight blush of color. It almost has the effect of a mood lipstick but much lighter and transparent. It also leaves the lips soft and smooth.

 

Overall my jaunt to elf on Fulton Street was a fun experience and a great haul! You can never have enough products in you Pro Kit and with elf you get great brand items minus the financial guilt!

Curl On, Paint On ViZionaire,

NZINGHA 

black|Up! Cosmetics | Review

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black|Up! Cosmetics | Review
Written by NZINGHA for TheGlamSquadFiles™

I have been wanting to review this product since it was first introduced in the mid 90’s!!! black|Up Cosmetics Paris. Yes, I have been an avid follower of this product line. They were first released overseas in Paris in the mid 90’s and were doing what seemed to be well then suddenly disappeared!!! I was mortified because before I could even give them shout outs they had gone AWAL!!

I first found out about them when I was on tour with Mary J. Blige as her Makeup Artist. We had a brief stop over performance and promotion in Paris. I met a few young ladies there who introduced me to the line and told me where I could get it! And I indeed found it and purchased some foundations in the line and bought them back to the US! In fact I had used it for my own personal use and also for a few of my clients and I loved it!! Until I ran out and could no longer access the product!!!

The black|Up Cosmetics Pro Catalogue. Full Color product selections with high gloss pages. 75 pages of beauty!! Magnifique’!!

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PANIC MODE 101!!! Client loves the colors you’re using…wants you to buy the product for them for their personal use…me…PRO MAKEUP ARTIST…BLANK STARE!!! WTH!!!! I can’t find them anywhere!!!! WHAT DO I TELL MY CLIENT…until now…close to 10years later! Revamped, repackaged, reformulated and rebranded…ready for action! IT WAS WORTH THE WAIT HONEY!!! YASSSSSS!!! Don’t miss this opportunity guys! I say stock up on this amazing brand designed unapologetically for Women of Color!!

Here I am in full black|Up makeup I used all the colors in one shot to get this makeup look. I use the CC Cream Foundation #04 daily(this is my Summer Tanned Skin color, my Winter color is #03,this is my normal skin toned color)

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While on tour in Europe numerous times going to the best makeup shops I could barely find beautiful colors for Women of Color!!! I was highly offended!!! Then I thought really??? I mean for real people of Color are truly a minority in Europe…but not in the rest of the world so what can you expect from this market! And imagine a line for Women of Color over here would fly off the shelves simply because their beauty needs are being met!

I’m not here to apologize for my blackness or for any comments I make regarding any brand that is not inclusive of Women of Color. As far as I’m concerned I want to solely deal with brands that speak to my complexion without having to worry if I’m going to look grey, green or just chalky. I want a brand that suits my complexion and yes, there needs to be more brands worldwide for Women of Colors choosing!! NO APOLOGIES!!

Here are the colors that were sent to me and I am thrilled to say …I ABSOLUTELY LOVE THIS LINE!! Everything about this line I LOVE!!

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Here are the eyeliners (liquid gold and orchid colored gel pencil eyeliner) and concealer

20141009-201547.jpgI am in absolute awe of this liquid eyeliner!! I can’t believe I’ve never had anything to compare to it EVER in my Pro Kit!!! And honey I’ve had my kit full of products that have come and gone in my 27year career!! I’ve got to order like 4 more of these!!! Long wear and waterproof for real waterproof (even with dish soap I couldn’t take it off!)

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Here are the blushes in the colors 01(Fuschia Pink) and 11(Shimmery Coral).

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http://www.blackupcosmetics.com/makeup/face/blush/new-blush.html

PRICE | $25.50

Here’s the black|Up CC Cream Foundation in #03 and on my hand 04

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http://www.blackupcosmetics.com/cc-cream-multi-action-complexion-correcting-foundation.html
PRICE | $39.50

Here we have the glorious Complexion Enhancer/ Embellisseur de Teint (EMB03)

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Here’s the black|Up Poudre Sublime (PS04)

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PRICE | $36.50

Here is the Creme Poudre’ (NFC03)

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http://www.blackupcosmetics.com/makeup/face/foundation/cream-to-powder-foundation-new-formula.html
PRICE | $41.00

Rich Moisturising Lipsticks

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http://www.blackupcosmetics.com/makeup/lips/lipstick/new-lipstick.html
PRICE | $22.50

BONUS
So ok, listen if you are not sure of how the colors of the foundations will work on you, you can always test it out with these blister packs that have a range of 4 shades to test! Shads #04-#09 uhh and there are 16 shades to choose from that selection were just the colors they chose for me based on knowing my skin tone. AMAZING CUSTOMER SERVICE!!! What more could you ask for.

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black|Up! Video Reviews

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*Artist Shadow* by Make Up For Ever | Review

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Written by NZINGHA for TheGlamSquadFiles™
I love makeup surprises! I l was going through my emails and saw this offer from Makeup Artist Magazine and Make Up For Ever Pro Cosmetics. A selection from their new eyeshadow collection developed by several MUA’s and Dany Sanz creator of Make Up For Ever. The collection has developed 210 Artist chosen creamy, velvety, and bendable Pro Grade Eyeshadows

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Here are the shadow selections that were sent to all Pro Gold and Platinum Makeup Artist Magazine Pro Cards as a complementary gift to all card holders.

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*Artist Spotlight | Max Factor

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Written by NZINGHA for ZFACEINC,nyc

Max Factor – The Man Behind The Make-Up

Max Factor born September 15, 1872 was of Polish Jewish decent who worked as a wigmaker and makeup artist for Russian stage productions in the late 1800s. Factor fled the east European pogroms and emigrated to the U.S. in 1902. He found himself in California 10 years later as the motion picture industry took root there.

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Factor took work as a makeup and hair stylist for film stars, and in 1914 he invented “Supreme Grease Paint,” a face makeup that still exists today

Max Factor began his career as an apprentice to a wig maker. By the age of 20, he was running his own makeup shop. Before Max Factor, few women used cosmetics. Factor popularized both the word “makeup” and the use of the cosmetic repertoire.

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Back in the 1930’s and 40’s, during the glory days of Hollywood, the world of movie make-up was dominated by Max Factor. Creating false eyelashes, the eyebrow pencil, lip gloss, and pancake makeup, Factor created a whole new language for big screen cosmetics.

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Jean Harlow, Claudette Colbert, Bette Davis, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.

Inevitably, once the actresses had been made to look so stylish on screen, they wanted to maintain the same effect in everyday life, so they wore the new Max Factor ‘makeup’ in personal appearances.

Soon, women unconnected with the theatre or the film industry were asking for the makeup, so that they too could look glamorous. It was in 1927 that Max Factor introduced his first cosmetics to be sold to non-theatrical consumers.

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Max Factor specialized in transforming ordinary people into dazzling stars. Its glory days were with the golden age of the movie studios, when the stars used to provide product endorsements for as little as a dollar. Their glamour rubbed off on Max Factor, and vice versa.

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Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Lana Turner, Marilyn Monroe, Jean Harlow, Judy Garland, Joan Crawford, Jaclyn Smith and Denise Richards amongst numerous others have all represented the brand. Many of his celebrity clients also appeared in full-color magazine ads to promote his cosmetics.

The first Celebrity Makeup Ads began with Max Factor Cosmetics. The ads featured movie stars: Judy Garland, Norma Shearer, Joan Crawford, Rita Hayworth, Dorothy Lamor, Susan Hayward and a host of others.

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The advertising campaign claimed that every girl could look like a movie star by using Max Factor makeup.

Max Factor is credited with many cosmetic innovations. Some of his innovations were the first motion picture makeup in 1914, lip gloss in 1930, Pan-Cake Makeup, forerunner of all modern cake makeups in 1937, Pan-Stik Makeup in 1948, Erace, the original cover-up cosmetic in 1954, and the first “waterproof” makeup in 1971.

An abbreviated timeline of Max Factor:

1914: Created the first makeup made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick grease paints used for theatre.

1920: Developed the “Color Harmony” principles of makeup, which held that “certain combinations of a woman’s complexion, hair and eye coloring were most effectively complemented by specific makeup shades”.

1925: Introduces “Max Factor’s Supreme Nail Polish”, a metal pot of beige-colored powder that is sprinkled on the nails and buffed with a chamois buffer. It gives nails shine and some tint.

1927: Creates “Society Nail Tint”, a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gives a natural rose color. “Society Nail White” also hits the market. It is a tube of chalky white liquid that is applied under nail tips and left to dry. The end result resembles the modern French manicure.

1928: Developed makeup, made specifically for use in black-and-white films. Max Sr. was awarded an Oscar for this innovation.

1930: Invented Lip Gloss

1932: Developed a line of “Television Makeup”, specifically to meet the needs of television.

1934: Introduces Liquid Nail Enamel, forerunner of today’s nail enamels.

1935: Opened the unique Max Factor Makeup Salon in Los Angeles.

1937: Created PanCake, forerunner of modern cake makeup, originally developed for color films.

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1938: Max Factor died at age 59. Max Factor Jr. expands the family run business internationally.

1940: Created Tru Color Lipstick, the first smear-proof lipstick.

1948: Developed PanStik makeup.

1954: Created Erace, the original concealer, and developed a line of cosmetics specifically for color television’s needs. (This line remains the standard for TV makeup.)

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1971: Invented the first “waterproof” makeup.

First African American Super Model to represent Max Factor Cosmetics | Beverley Johnson

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Max Factor CC Creams

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Thank You Max! — in Ode’ to Max Factor.

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Book written about the life of Makeup Artist, Inventor, Innovator, CEO Max Factor written by Fred Basten

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http://www.nytimes.com/1996/12/29/magazine/the-man-who-made-the-faces-up.html