Written by NZINGHA for TheGlamSquadFiles™
I love useful beauty products!! I love products that simply work and especially love affordable products that work!!! Now with that said in walks e.l.f Cosmetics. A brand that I had long penned as my go to “recession brand”. Why do I pen the brand this way?
The e.l.f brand came about during the roughest time in the midst of Americas millennial recession and still did surprisingly well. Why are they doing so well, well enough to open two new NY Boutiques? I’m no financial or marketing anaylist but I believe it’s because the brand simply delivers and its strategy seems simple…they are everywhere, even in the most unlikely stores and shops. e.l.f just delivers the goods to the general public! No fluff no puff or dancing eyelashes in a sleek commercial found on every network on your TV.
I first remembered being introduced to elf in a Target store and couldn’t believe I could get 120 eyeshadows that actually go on well for $10!!! I thought…”This is crazy! What am I doing actually buying this stuff? I mean will it really work?” The answer is an unequivocal YES!!
Well, some years and several purchases in between I actually finally made my way down to the Financial District in NY (Fulton Street & Nassau) to actually check out their boutique and boy was I pleasantly surprised!
It was a sleek moder well stocked clean boutique. With items I’d seen before and others I’d never seen before. e.l.f is truly magical and unbelievably affordable. So here’s my actual haul and review.
elf SLAYS in the portable lotion department!! NOBODY DOES IT LIKE elf!!! They’re Lotion Wipes are a staple found in my kit…why? Because
- No messy leaking and spilling out of product all over my kit!!
- Hygienically sound for multiple talent on set. Each person can have their own and easily toss away when they’re done.
- Environmentally friendly.
- Smells good and leaves the skin hydrated, moisturized and soft.
And yes I bought several dozens of each scent for the new TV show I’m currently working on. LOVE THESE!!!
I am also a big fan of their Makeup Remover Wipes, the Exfoliating Makeup Remover Wipes and the Eye Makeup Remover Wipes! All are genius for when I’m on set and need to do quick non-negotiable clean ups while on set!! As you well know you can get caught out there on set and have NO TIME to do quick changes but are always expected to do them with little correcting time on the clock WELL…these babies are my answer to that and my talents skin is NEVER IRRITATED by these products.
I can’t believe how awesome these portable palm sized kits are so good at delivering color deposit and a variety of colors that I can actually use. I use this kit for my day playing BG Actors. And most of all I just pop them in my kit without taking up all this room!!!
Oh and let me be clear about something else while we’re here…YES I use elf makeup brushes! I think they’re awesome! Here are the ones I picked up in my haul and yes I got doubles of each!!! The Giant Kabuki is great for all over body powder and shimmer powders, the flat contour feels like butter on the skin and applies and blends incredibly. The glitter applicator is genius and so is the shadow sheild!!
Well here I come to the end of my haul. Just as I was up at the register I happened to see this lil number…Lip Tint. Another one is love. Just a hint of color, not too much but just a slight blush of color. It almost has the effect of a mood lipstick but much lighter and transparent. It also leaves the lips soft and smooth.
Overall my jaunt to elf on Fulton Street was a fun experience and a great haul! You can never have enough products in you Pro Kit and with elf you get great brand items minus the financial guilt!
Curl On, Paint On ViZionaire,