This book has come at a very interesting time in the world and on the beauty stage. An interesting time in that all cosmetic plastic surgury procedures are readily available to the general public and spoken about openly on social media. In days gone by people would never engage in what would be considered private matters.
We’re now in a social media era which is full of youthful images and a myriad of “Selfie’s” to be seen. Sometimes I wonder….; what everyone thinks is so great right now will soon grow old to them and something new will replace it, to a newer and fresher updated model. And everyone who was young during a social media phase will become older too.
It was just the other day I was speaking with a friend about her turning the corner to being 40 years old. Her comments were insightful and very telling of the concerns of a generation. But now what about the ladies who are 50+? If you’re feeling a way just approaching your 40’s what about all the women 50+?!
Beauty is a huge business! I read somewhere once “A woman is thrust into a beauty contest she never even entered into.” So women of all ages, races and body types are entered in this cruel contest of what is beautiful for and on a woman. How does one empower oneself and to not feel left behind or left out of the race we never willingly entered.
Getting a “Youth Cream”? Get smart! Dealing with the onslaught of appearing wrinkles? Get smart! Applying beautiful powerful makeup to 50+ skin? Get smart! That’s where this unique beauty book comes in chuck full of information, how-to’s and with brand and product knowledge. Written by a beauty industry mogul Andrea Q. Robinson.
Another topic that arises in this book is what is age appropriate makeup in a market where every color eyeshadow and lipstick is being developed? How does your look mature as you mature…gracefully. Embracing the fact that “Less is More” as you grow in grace.
I do agree to some degree that women at some stage relinquish high glosses for more moisture based lipsticks and pencils. However this does not apply to all women!! Women of Color (of which I am, so I can speak freely about this) are a different story. We have less issues with signs of ageing early, we just don’t age as harshly, nor do we show signs of it in our 20’s, and that’s just a fact. Of course every woman’s beauty regimen differs from household to household.
In the beauty business, models in particular; young women are warned that they have an expiration date being in your late 20’s is the cut off date. While this may ring true with other ethnic groups Women of Color don’t age as quickly ( unless we are speaking of unkempt individuals and hard living individuals), so those rules do not necessarily apply to Women of Color.
The key as you mature (any ethnic group) is moisture! MOISTURIZE!! As you get older your skin can become a bit drier and gravity begins to pull the features of ones face downward. This is why when applying makeup to the more mature set of women I always paint up and out. I always recommend all ages spritz your face with Rosewater throughout the day. It’s fragrant and moisturizes the skin. The natural oils in Rose petals have been used for centuries for its healing, calming and moisturizing effects.
Andrea Q. Robinson
About the Author
Andrea Q. Robinson is known for her many leadership positions in the cosmetics industry. She directed and served as president of several of the industry’s most outstanding luxury brands, including Ralph Lauren, Tom Ford, Prescriptives, Ultima II, Helena Rubenstein, Germaine Monteil, Alexandra de Markoff, and Bill Blass. She also served as Chief Marketing Officer of Estee Lauder and consulting CEO for a line of cosmetics in development for one of the world’s most well-known makeup artists.
Prior to her corporate positions, she was a magazine editor for Vogue, Mademoiselle, and Seventeen, where she created and reported on both beauty and fashion trends and discovered and developed several of the industry’s biggest talents, including makeup master Kevyn Aucoin.
Andrea’s mission in the beauty business has always been to help women look like and be themselves—only better. This concept has driven her creation of revolutionary industry trends and fostered her passionate interest in cosmetics for her generation. She has been recognized as an innovative business leader whose skill set has helped redefine the concept of beauty for the modern woman.
Andrea has served on the boards of Cosmetic Executive Women and The Fashion Group International and has received multiple awards such as Cosmetic Executive Women’s “Legends and Leaders” award, Womens Wear Daily’s “Marketing Innovator of the Year” award, and several back-to-back FiFi awards (the Oscars of the beauty industry) for “Fragrance Star of the Year.”
Andrea has two children and lives in New York City.
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