Written by NZINGHA for ZFACEINC,nyc
How do I begin with my day today…WHEW!!! Registering for Luxe Pack was a breeze and what a pleasure! Luxe even had a shuttle bus to pick up buyers (and return drop off) right in the heart of Columbus Circle here in New York. But I’ll tell you the truth the walk from Columbus Circle to the Pier 92 location is a straight up bummer!!! Yeah, I walked it!!! Apparently I didn’t get the memo!!! Although emails were sent out regarding shuttle transport. A WORD TO THE WISE…Honey Dumplin’ read your emails! Ugh!!
What I think I enjoyed most about this expo (this was my first time at this show) was there was no pushing and shoving, no extensive lines, totally glam yet ready for business! The beauty business!!! For those who are serious about building a brand of cosmetics and fragrances this is surely the place to be. I will make a conscious effort to return next year 2015.
At the entrance to Luxe Pack New York 2014
Something about New York business people, there’s just an air and style to the way we like things done. Mostly like it done well! Execution is the key to success in the NY market. New Yorkers are very intelligent, street smart, style conscious and savvy!
When you are at this show exhibitors are ready to assist you and whatever your cosmetic company needs are. Key phrases like turn key, minimum start ups, secondary packaging, PVC, hot stamping, hot liquid fill etc., etc., are words to remember and live by in the market place. The general minimum start up amount for individual items can begin at 2,000 to 10,000. Those are no small orders.
Here’s the bottle packaging for Nicki Minaj’s Signature Perfume line. I thought this was well executed! Bravo Qualpack!! It kind of reminded me of Gaultier’s Fragrance bottles with the frosted glass and metal embellishments. It was great designing happening here. Now I’m curious to smell the product!
So after walking the floors and seeing an endless sea a manufacturers, branders and suppliers, I’d just about laid out on the floor from sheer fatigue! But somehow I managed to run into my favorite beauty brand and the loveliest designers/ beauty moguls at ANISA International! Here I’m pictured with Designer/Brand Mogul and friend Lady Shana King.
We chatted on about all the latest coming out of the Anisa camp. Charcoal Bath Sponges and Mitts, Makeup Brush Purses (designed by Lady Karen exclusively for Anisa), makeup brushes with extraordinary handles in varied 3D textures, there were even rainbow holographic handled makeup brushes!! Incredible design and sheer artistry. BRAVO ANISA!!!!
Here’s the catalogue for the company Cosmopak the creators of the original Kevyn Aucoin Makeup Brushes. I have to say this catalogue is the most creative one I received at this show. It opens up like a book and then there are all these little perforated tabs you lift up. When you lift up the tabs you see all of the cosmetic brands they’ve designed for!! Luv it!! And it’s not just cosmetics it’s everything…bags, umbrellas, makeup brushes, perfume bottles, key chains, display boxes, containers, jars and more!!! Incredible!!