Uuuh Clean It Up or Get Rid Of It!!

Written by NZINGHA for ZFACEINC,nyc

Okay, those that know me well and those that are getting to know me know I HATE DIRT AND MESSY KITS!!! I love order. It’s just another form of beauty to me, an extension.

One of the things all women and beauty professionals would do best in their daily grooming habits is to clean the items that assist you in your daily grooming and application to clients. We don’t always pay attention to or make time to clean our sponges, puffs, makeup brushes and the like. Not really recognising that we may be the key in contributing to our own skincare problem!

In most of our sponges, brushes and wash towels lies a breeding ground of bacteria. So, knowing that bacteria can grow in moist and damp places it’s best to clean them frequently.

With each use, your makeup brushes , sponges , towels, mitts and puffs become coated with more than just makeup product. They all pick up body oils, dead skin cells and airborne dust and dirt. All of your makeup assistants need regular TLC and buildup prevention.


There are several biogradeable beauty items that have long use and can stave off bacteria. Using paper towels and other disposable set towels are great for keeping your general workspace clean as most MUA’s like to spot clean their brushes while on set by using the set towels.

Some of my personal favorite anti bacterial bamboo towels and mitts are made by a company called Hollywood Face. The towels and mitts are plush and extremely soft. I use the mitt for clients who may perspire heavily. The mitt absorbs the perspiration yet doesn’t alter the makeup during touch ups.

I usually clean these types of towels and mitts immediately after use. I buy them wholesale so if one gets soiled I immediately replace them. I usually keep 2 in my actors set bags. I wash these beauties in my FAVORITE delicate laundry wash by TOCCA.



Here’s a selection of top brands of solid form brush cleaners. Honestly my absolute fave is by London Brush Company (vegan). Also it was the ORIGINAL brand to create the format of solid brush cleaners.

20140531-114835.jpgThe beauty of the solid brush cleaners is that you can clean the brushes or sponges right in the container it comes in and simply rinse it out and allow it to air dry. It’s basically a hard soap in a tub. However of all the solid cleaners London Brush Company is that is graded by the FDA so it’s super clean and even food grade clean! 😉


Give each of your brushes a good swirl in the tub and leave them to dry. NOTE: When washing your brushes with water be sure to not allow too much water to get into the ferrule as this can loosen the glue binding the bristles of the brush and cause “fallout”. Allow your brushes to air dry flat or upside down and squeeze them back into their original shape (because the brush can loose its original shape if not shampooed and air dried properly….., see picture below).

This Brush is an example of what can happen to a brush that is not cleaned often ,cleaned with the wrong cleansers and has lost it’s shape.


SEPHORA’s Brush Cleaning Pad

Sigma Brush Cleaning Mitt

Here are a few Spray Spot Cleaning brush cleaners. I use spot cleaners inbetween the times just before I give my brushes a good shampooing. Spot cleaning is great for instant cleaning and disinfecting. My absolute fave cleaner is Cinema Secrets…why?…because it leaves my brushes scented in vanilla!!! Only drawback with this one is it may slightly stain your all white brushes. I do not use these types of cleaners on my sponges. Oh, and I have to say this cause its a pet peeve and just out nasty and germy to me is when I see MUA’s blow on their makeup brushes!!!! Ugh! Are you serious…ok saliva all on the brush…REALLY PEOPLE STOP IT!!!

Now my preference for cleaning my sponges is normally liquid cleaners/shampoo. I rarely use the solids for sponge cleaning. And honestly I don’t like Beauty Blenders solid to clean their own brushes!!! How crazy is that?! I like their liquid cleanser best for the Beauty Blender in fact it trumps all other liquid cleaners for the Blender outside of the world famous Dr. Bronner’s. I use Dr. Bronner’s Lavender, Rose or Baby Scent.


I use all of the shampoos for cleaning my makeup brushes as well. elf is very affordable ($3) and works well, love the simple black packaging. Johnson’s Baby Shampoo is also a fave, obviously for its detangling properties, especially for long hair brushes.

In closing if you keep your tools in good shape you’ll have them for years which equals to me less $$$ spent annually on replacing these pricy items! It just makes sense.

The Skinny On Phat Lashes (Part 2)

Written by NZINGHA for ZFACEINC,nyc

Ok this post is the follow up to The Skinny On Phat Lashes (Part 1) and this one was a bit difficult to compile because there were so many questions regarding mascara and the use of it.

I’ve seen so many makeup faux pas regarding this area of makeup. I mean lets face it when people look at anyone’s face the first thing really see is a persons eyes and the whole eye area. Truly this is where you have the most space on your face for artistic expression through color.



*Artist Spotlight | Max Factor


Written by NZINGHA for ZFACEINC,nyc

Max Factor – The Man Behind The Make-Up

Max Factor born September 15, 1872 was of Polish Jewish decent who worked as a wigmaker and makeup artist for Russian stage productions in the late 1800s. Factor fled the east European pogroms and emigrated to the U.S. in 1902. He found himself in California 10 years later as the motion picture industry took root there.

Factor took work as a makeup and hair stylist for film stars, and in 1914 he invented “Supreme Grease Paint,” a face makeup that still exists today

Max Factor began his career as an apprentice to a wig maker. By the age of 20, he was running his own makeup shop. Before Max Factor, few women used cosmetics. Factor popularized both the word “makeup” and the use of the cosmetic repertoire.

Back in the 1930’s and 40’s, during the glory days of Hollywood, the world of movie make-up was dominated by Max Factor. Creating false eyelashes, the eyebrow pencil, lip gloss, and pancake makeup, Factor created a whole new language for big screen cosmetics.

Jean Harlow, Claudette Colbert, Bette Davis, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.

Inevitably, once the actresses had been made to look so stylish on screen, they wanted to maintain the same effect in everyday life, so they wore the new Max Factor ‘makeup’ in personal appearances.

Soon, women unconnected with the theatre or the film industry were asking for the makeup, so that they too could look glamorous. It was in 1927 that Max Factor introduced his first cosmetics to be sold to non-theatrical consumers.

Max Factor specialized in transforming ordinary people into dazzling stars. Its glory days were with the golden age of the movie studios, when the stars used to provide product endorsements for as little as a dollar. Their glamour rubbed off on Max Factor, and vice versa.

Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Lana Turner, Marilyn Monroe, Jean Harlow, Judy Garland, Joan Crawford, Jaclyn Smith and Denise Richards amongst numerous others have all represented the brand. Many of his celebrity clients also appeared in full-color magazine ads to promote his cosmetics.

The first Celebrity Makeup Ads began with Max Factor Cosmetics. The ads featured movie stars: Judy Garland, Norma Shearer, Joan Crawford, Rita Hayworth, Dorothy Lamor, Susan Hayward and a host of others.

The advertising campaign claimed that every girl could look like a movie star by using Max Factor makeup.

Max Factor is credited with many cosmetic innovations. Some of his innovations were the first motion picture makeup in 1914, lip gloss in 1930, Pan-Cake Makeup, forerunner of all modern cake makeups in 1937, Pan-Stik Makeup in 1948, Erace, the original cover-up cosmetic in 1954, and the first “waterproof” makeup in 1971.

An abbreviated timeline of Max Factor:

1914: Created the first makeup made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick grease paints used for theatre.

1920: Developed the “Color Harmony” principles of makeup, which held that “certain combinations of a woman’s complexion, hair and eye coloring were most effectively complemented by specific makeup shades”.

1925: Introduces “Max Factor’s Supreme Nail Polish”, a metal pot of beige-colored powder that is sprinkled on the nails and buffed with a chamois buffer. It gives nails shine and some tint.

1927: Creates “Society Nail Tint”, a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gives a natural rose color. “Society Nail White” also hits the market. It is a tube of chalky white liquid that is applied under nail tips and left to dry. The end result resembles the modern French manicure.

1928: Developed makeup, made specifically for use in black-and-white films. Max Sr. was awarded an Oscar for this innovation.

1930: Invented Lip Gloss

1932: Developed a line of “Television Makeup”, specifically to meet the needs of television.

1934: Introduces Liquid Nail Enamel, forerunner of today’s nail enamels.

1935: Opened the unique Max Factor Makeup Salon in Los Angeles.

1937: Created PanCake, forerunner of modern cake makeup, originally developed for color films.


1938: Max Factor died at age 59. Max Factor Jr. expands the family run business internationally.

1940: Created Tru Color Lipstick, the first smear-proof lipstick.

1948: Developed PanStik makeup.

1954: Created Erace, the original concealer, and developed a line of cosmetics specifically for color television’s needs. (This line remains the standard for TV makeup.)



1971: Invented the first “waterproof” makeup.

First African American Super Model to represent Max Factor Cosmetics | Beverley Johnson


Max Factor CC Creams


Thank You Max! — in Ode’ to Max Factor.



Book written about the life of Makeup Artist, Inventor, Innovator, CEO Max Factor written by Fred Basten