IMATS 2014

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Written by NZINGHA for ZFACEINC,nyc

Walk smarter not harder…

HERES THE IMATS PARTICIPATING VENDORS LIST.

http://www.imats.net/newyork/newyork_exhibitor_list.php

Every year I make it a point to attend ALL trade shows. But this trade show is very near and dear to my heart. Dunno why but ,perhaps it’s always the fact that its specifically geard toward the working professional Makeup Artist, that I get to see new and upcoming brands, or the trade show pricing on all the items I’d been looking for or just seeing some of my Makeup Artist colleagues.

Whatever the lure is its always love! I love going and seeing the Makeup Museum at the show, last year was especially great with all of the makeup memorabilia. I love seeing the work of my fellow film and TV Makeup Artists.

Now, I will say this to all who’ve never attended before…WEAR COMFORTABLE SHOES!!! Why because you will find yourself running up and down the isles like it was the last day on earth!! Lololol! All the pretty colors and shimmering items for a makeup junkie is like eye candy on steroids!
HERE’s THE NY FLOORPLANimage
And for those of us who are pro’s at trade shows come with a game plan. A strategy how to get the most and best products for your kit out of the show. I always suggest going to the demos to learn something new from other Pro Artists and not just to shop till you drop.

The Makeup Artists world is slightly different than that of the “Beauty Industry”. The beauty industry is more product focused in opposition to being Artist focused. The two do go hand in hand however if there were no Artist the product would just sit! It takes a visual demonstration to really get anything on the shelves to move. This is one of the reasons why I LOVE IMATS!! It’s Artist focused.

Here’s the schedule of events and guest Artist demonstrating at the show
http://www.imats.net/newyork/newyork_schedule.php

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Here are some my pictures of last years 2 day jaunt at IMATS 2013.

The line was round the corner and down 3 NYC BLOCKS!!!

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Yassssssss I’m a Gold Card holder guess its one of the perks I’ve earned after 25+ years of being a working Makeup Artist in the entertainment business.

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Here are pics of the various demos and products.

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The Makeup Museum. Loved this exhibit last year!! Featuring the work of some incredible Artist working on Broadway, Film and TV. Vintage Makeup and Hair products.

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Here an offering to the Makeup Museum by the Makeup Artist for the film “Lincon” is a gigantic bust hand sculpted by the Artist Kazuuhiro Tsuji. There was an accompanying film created and produced by MUD taking a retrospective look at Kazu’s journey in makeup. The film was shown at the Pro Night opening of the IMATS show.

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Here photos from my FAVORITE demo last year from the Makeup Artists who worked on OZ the Great and Powerful.

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Okay now shop till you drop!!!

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The Incredible Artwork of Jason Mercier

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Written by NZINGHA for ZFACEINC,nyc

“Jason Mecier, a San Francisco-based artist creates portraits of celebs using everything from bits of discarded jewellery to empty deodorant cans and bubble-gum wrappers. He has spent 15 years carefully collecting rubbish and using it for his masterful modern artwork. Artist Jason Mecier says that many celebrities have bought the work they inspired. Each one of his creations takes at least 50 hours of his time.”

~ James Pond CEO & Founder of Pondly.com
http://www.pondly.com/

http://www.jasonmecier.com/

My first introduction to the work of Jason Mercier was in 1997 with his work featured in the now defunct Suede Magazine. Suede was a hip trendy African American Women’s magazine to which I’d loaned some of my Makeup services to and had hopes of joining their staff as Beauty Contributor or even Editor at that time.

I’d gone up to the office and saw this future spread they were about to do that was all about celebrity makeup, so I thought. Well these ladies have all been in my makeup chair at some point so I thought they’d request me to do makeup for the shoot. the roster of ladies were Rosario Dawson, Missy Elliot, Ashanti and Mariah Carey.

Well, I never got a call for this amazing shoot! Why? Because it never happened!! I was in shock,… well I thought to myself, at least 2 of the ladies were on promo tours and one was working on a film with Will Smith. So I figured thats why the photo shoot was deaded.

When I finally saw the layout it was indeed the 4 ladies and there was makeup but, it was their portraits done in collage style with makeup products as the paint for their portraits!!!

GENIUS!!!

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I was rendered speechless and utterly and completely amazed at this new brand of “Makeup Artist”. No way could I even compete with this work…in fact no Makeup Artist that were my peers could!! This was another skill set none of us had reached it truly was ART!

I began to follow Jason’s work and I have to say each and every piece I’m floored by. I AM A FAN.period.com…Lololol! Just look at these pieces in Jelly Beans

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These in licorice

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The Comedians

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Musicians and their VICES…

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The Game Changers…

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No Better Drag Than These Dolls…

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Actresses and their VICES…

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Anyone who argues that this is not Art is a cerebral jerk!! Art is objective, subjective to its viewer. As for the celebrity aspect of the artwork makes it even more interesting that the portrait actually has their personal items in it.

It’s what I’d say is the “new” Pop Art. Pop Art is short for popular art. What’s popular to this generation. Warhol was Pop Art for his generation…his art was reflective of the culture and colors of his era…it’s was psychedelic, psychotropic and bright, multiples.

So what is one mans garbage is another mans treasure!

Here’s more from my FAVORITE Artist…check it out.

I just smiled when I saw George Lopez’ reaction to his portrait.
http://youtu.be/EuLmUd9C_jk

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TARTE Cosmetics Review

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TARTE Cosmetics review…
Written by NZINGHA for ZFACEINC,nyc

It all started for me when I used my FAVORITE product from Tarte called “The Little Blot Book”. This was my go to item while working live on set. It gave me the finish of an HD powder long before HD powders were popular.

Yes, it was a bit light and, you did have to add a bit of color to it but, boy it kept my Actors dry and smooth especially the ones you know will perspire and that the makeup will move.

I always highly recommended it to other Artists to make this well worthwhile purchase just to have it in their Pro Kits. I recall going through at least 3 books while working on Spider-Man 3

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Recently while at work one of my lovely clients walked in bearing gifts from Tarte!! I was in shock and felt as if I’d gotten an Oscar or something. It was just the thought and presentation that warmed my heart.

Honestly I’d totally given up on Tarte after they pulled my Blot Book off the shelves but this surprise gifting has had me take a second look at the overall brand and the inner workings of the actual products. Can I say “My how things have changed! For the better! Better?”

The bearer of my gifts placed all of the products in Tartes signature purple shopping bag and then had this beautiful nylon fuschia cosmetic bag to go with all the products.

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The first items amongst a host of items were these stunning makeup brushes…no matter how many brushes you may have you always can use more!! Each brush is different and has different purposes. And for me dual sided brushes are always winners,especially when I’m on set and want to cut down on carrying my whole brush roll (hate that!). I’m all about being compact, smart , organised and efficient.

The bamboo wood handles on these brushes lend a superb aesthetic and uniqueness that is now apparently becoming Tarte’s signature look. For a while it seemed to me that Tarte didn’t have its own unique voice amongst the sea of beauty brands…what made it special or even a “go-to” brand.

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After spotting and pulling out my brushes I was overwhelmed by a sea of products in this awesome packaging. They’d redesigned the packaging!! Wow! I’m truly impressed!

All women like products that look good on the shelf and so Tarte is winning on looks but the true test for me as Pro working Makeup Artist is the actual product. For a real working Artist packaging is nice but it don’t pay the rent, the product and its ability to work does.

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So, lets take a look at what’s happening with the 3 things I look for in a product:
1) Color Payoff
2) Pigmentation
3) Longwear

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Usefulness and smart packaging…yes!

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All in one Foundations and BB Primer’s great idea huh?

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Swatches for the BB Primer and Foundcealer

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I have to be honest I’m never a fan of bronzers. I don’t fancy people walking around looking like Oompah Loompahs…can you say scary and hilarious at the same time?! Now the average person is not successful at actually applying bronzers. Lets see about this one from Tarte.

It’s got a bit of shine to it but not too overbearing. Shine is always great for a nighttime look and in my opinion but, a no-no for older women.

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Tarte is known for their longwear blush stains and these Color options are also now a staple in their collection. After trying them they definitely have longwear however the pigments on range are still a bit sketchy. Great for Caucasian women but for women of deeper tones they still need work.

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Shadows

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Eyeliner and Brow Gel

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More…

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Okay, so after trying it all…my overall feeling is ….this brand is still carving it’s niche out. The packaging is awesome. The product itself needs more work.

The clay in the foundation is great for people who have oily skin and large pores. The foundation, BB Primer, the Foundcealer all are rather dry and have a tendency to lack warmth in color leaving the coverage a bit cold and flat. However I would use the line as an overall primer because it does leave the skin smooth and the natural body oils don’t readily push through.

After applying the makeup (which was easy and smooth). The surface of my skin was beautiful and clear. I always allow for time with makeup for it to “marinate” and become one with the skin but,…IT NEVER HAPPENED!

I however after several hours (12 to be exact) still looked smooth (to Tarte’s benefit, and it is truly amazing how long it actually stayed on) yet GRAY (I ultimately cheated later by blotting it down with rosewater and adding a touch more color from another brand.)!! And simply too light for my skintone.

Now if the Foundcealer & BB Primer were a half shade darker and a bit more red, it would be perfect. The BB Primer is great as a tinted moisturizer and is great for those who have good clear skin and are looking to do a “no makeup, makeup look”. If you have darkness under the eyes I would recommend still using a concealer.

I will also say bravo to the loose Smooth Operator powder that comes at the base of the twist off top of the cream concealer. It’s perfect and I wouldn’t change it at all. Though it’s pure white (and may seem scary…like Twilight vampire scary) in the container trust me it’s truly a lightener for dark circles yet transparent (can’t explain it but honey it works at setting that concealer).

The products color range are very safe and non obtrusive. Really you can’t go wrong with their rage of colors if you are someone who is a bit frightened by bright playful colors.

I will give another nod to the retractable black eyeliner that did not move for 12 hours and did not need refreshing AT ALL during those 12 hours…AMAZING!! No running or smudging AT ALL!!! The retractable eyeliner pencil I definitely recommend you purchasing.

The foundations would be great for Caucasian skin tones, yet again, still lack warmth in the undertones so, you might want to mix it with a warmer foundation just for perfect color.

I will say the Foundcealer and the BB 12 hour primer does what it says and stays on for hours and the coverage is good and smooth. Buuuuttt…

Unfortunately the darkest colored foundations (deep) are still not full range and tend to look flat and ashy for women of color. I found I needed to add more Color to my face so, I wound up using another brands finishing pressed powder.

Overall Tarte has mastered packaging! Awesome packaging and great conceptual ideas for the functionality. Yay Tarte!!!👏👏👏👍👍👍

Yet, honestly,…the actual products need work. :|The colors lack Luster and come across as flat and safe.🎨My initial introduction to the product was by way of The Little Blot Book and, even then the powder was a bit patchy and needed revamping and needed a color safer for darker skin tones.

After speaking with a group of African American and Caribbean women the general consensus is…”Ya gotta mix it with something else for sure.”, or “I just gave it away. Who does this work for?”, or just a flat out “Nahhhh!”.

In closing…you can do it Tarte…work it out! I want you guys to win!

What the HELL is a “SELFIE” really about?!

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What the HELL is a “SELFIE” really about?!
Written by NZINGHA for ZFACEINC,nyc

Ok, so maybe Im getting old and am having a hard time getting into certain aspects of this generations obsession with SELF. Everything seems to be blatantly about ONESELF!! And the promotion of everything/anything about yourself!! Is nothing sacred anymore? There was a time when people wanted PRIVACY. Now in this culture people engage in mass exibitionism and voyerism.

•Urban Dictionary
Selfie =
A picture taken of yourself that is planned to be uploaded to Facebook, Myspace or any other sort of social networking website. You can usually see the person’s arm holding out the camera in which case you can clearly tell that this person does not have any friends to take pictures of them so they resort to Myspace to find internet friends and post pictures of themselves, taken by themselves. A selfie is usually accompanied by a kissy face or the individual looking in a direction that is not towards the camera.

•Oxford Dictionary
selfie
Syllabification: sel·fie
Pronunciation: /ˈselfē /
(also selfy)
NOUN (plural selfies)

• informal
A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website:
“occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary.”

http://en.m.wikipedia.org/wiki/Selfie

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Writer Maria Guido defending selfies, saying “It is acceptable to take and enjoy pictures of yourself since society and advertising is constantly condemning women to that in which they are not “good enough, pretty enough, [and] skinny enough.”

http://time.com/35701/selfie-addict-attempts-suicide

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Even our President is in on the “selfie” craze. But like the First Lady was not amused by his behaviour at Nelson Mandela’s memorial service neither was I and several millions of other people. There is a time and place for everything and some things are simply INAPPROPRIATE!!

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http://www.dailymail.co.uk/news/article-2521146/Nelson-Mandela-memorial-service-World-leaders-gather-South-Africa-remember-president.html

This has hot to be THE MOST ignorant thing I’ve seen and heard…